Amabel is a marketer and social scientist with passion for social behaviour change.
Her interest in encouraging societal shifts to more resilient ways of living resulted in her current PhD research on sustainable lifestyles. Prior to returning to academia, Amabel worked in marketing and political advocacy for international charities in New Zealand and the UK.
Amabel brings to APW a passion for the Social aspect of permaculture design principles, and skills in marketing, resource development, and advocacy.
Masters of Commerce in Marketing (Auckland, New Zealand), Bachelor of Arts in Psychology and Bachelor of Commerce in Marketing (Otago, New Zealand).